Are you trying to get your franchise concept in front of the right people, so you can award new franchises?
If you’re currently using pay per lead, print, and/or online marketing, you’re probably getting some results. But, I know that you want more.
In today’s noisy world, with our attention spans becoming shorter and shorter, (mainly because of the technology that’s supposed to be giving us more time to do the stuff we want to do-but it’s not) it’s become a lot more challenging to stand out.
Unless you know exactly where your buyers are hanging out.
If you want to sell new franchises, the way to go is narrow. Your focus needs to be really narrow. No longer is it about volume. For example, does it really make sense to get in front of 1,000,000 people, if most of them don't care about what you're trying to sell them?
Or, would you rather get in front of a smaller, but super-targeted group of people that do want what you have?
Today’s prospective franchise owners are on the hunt. But, they’re not hunting around for your franchise opportunity; they’re hunting for information.
And they only want it from sources that they consider to be trustworthy. (Like the kind they'll get from reading a hardcover book.)
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I’m not one to sugar-coat things, so here goes;
Thousands of people that are looking to own their own businesses are going to be buying my new book.
This one;
Become a Franchise Owner!
The Start-Up Guide to Lowering Risk, Making Money, and Owning What You Do
Amazon Author Page
Published by Wiley Publishing, with a release date of December 5th, this book is already receiving critical acclaim from the limited number of people that have had a sneak preview;
“Joel’s no-nonsense attitude and refreshing honesty comes through in droves in this outstanding book. Prospective franchisees will find the Franchise King’s approach very effective, highly educational and entertaining. This book is a must read for anyone thinking about buying a franchise.”
- Rob Goggins, Vice President of Franchise Development, Great Clips, Inc.
“Many failures in franchising result from the misperception that every franchise is a magic carpet to success, and that franchises never fail. The truth is that there are good franchises, there are bad franchises, and there are grab-your-checkbook-and-run franchises. Prospective franchisees need a knowledgeable, trustworthy advisor and a solid gameplan. Joel Libava is that advisor and this book provides a roadmap for franchise success.”
– Sean Kelly, IdeaFarm
I’ve created a website especially for this franchise book, and it’s already showing up in the top results of all the major search engines, after only a few short months. (And, I’m looking for a few great sponsors.)
A lot of PR is going to be generated, especially with the number of people that are currently unemployed in this country who are looking at other options. There will be book reviews populating Amazon.com, and other similar online commerce websites. A sizeable number of highly influential small business writers and bloggers will also be posting reviews of the book in the coming months.
In addition, I have a powerful network of extremely loyal supporters that combined, have millions of followers on Twitter, Facebook, Google+, and LinkedIn.
“Joel Libava goes beyond what's necessary. He gives you the heart of the matter, and guides you in what to do with that information. Get this franchise book and grow!” - Chris Brogan
“I've covered the world of franchising for a very long time and it's rare to meet anyone with as much knowledge of and passion about it as Joel Libava. Joel is beholden to no one, and he's one of the most honest voices in the industry.”
- Rieva Lesonsky, CEO, President & Founder, GrowBiz Media
Here’s the bottom line;
I’ve been a trusted resource for prospective franchise owners for years, and my book is going to reach thousands of franchise buyers.
A lot of these buyers will find my book online; the site- www.becomeafranchiseowner.biz is ready for all of them. (Except for today, Nov. 1st, 2011. My web host is having server issues. Thousands of websites are being affected. )
I’m looking for a few great sponsors.
Here’s what you’ll get as a sponsor for the franchise book website;
1. A rotating tile ad on the blog area of the website for 12 months
2. A special page created just for you, with search-engine friendly content and a link to your franchise website. This will be a permanent page!
3. An opportunity to get in front of thousands of serious franchise buyers
PS- I’m only offering a few spots; I want to keep the site clean and crisp. I’m not going to plaster it with lots of ads.
If you’d like to learn more, call me at 216-831-2610, or email thefranchiseking@sbcglobal.net